Skip to content ↓
Campaigns

Ethiopia – Road Safety – Esmlealem’s Story

Addis Ababa’s Traffic Management Authority initiated this mass media campaign to curb speeding. Esmlealem Befikadu shares a heartbreaking true story about a speeding-related crash that resulted in the loss of his legs. This tragedy not only affected him physically but also imposed significant hardship on his family , given he was the primary provider.