The Next Frontier in Tobacco Marketing: The Metaverse, NFTs, Advergames and More

As people have shifted to using digital media, marketers of unhealthy products like tobacco have followed.

A new report from Vital Strategies’ Tobacco Enforcement and Reporting Movement (TERM) uncovers the latest tobacco marketing tactics online, from advergaming to influencer promotions.

It also looks at the next frontier of tobacco marketing, particularly what technological innovations like the metaverse may bring, and offers recommendations to get ahead of these developments.

Melina Samar Magsumbol, Senior Research Manager, Tobacco Enforcement and Reporting Movement (TERM) and Benjamín González Rubio Aguilar, Communication Manager, Mexico, explain.

Read the report from TERM here.