Campaigns Mexico – Road Safety – Don’t risk it This campaign from Guadalajara City and Jalisco State in Mexico highlights the dangers that motorcyclists are exposed to when speeding.
Campaigns Mexico City – Road Safety – To Save Lives The Mexico City government launched this campaign to encourage motorcyclists to respect speed limits. It shows how driving at the speed limit can make the difference between life and death.
Case Studies Tobacco Control Case Study: Mexico – Collaborative Media Campaigns A comprehensive communication initiative, designed with local partners and in close coordination with the National Tobacco Control Office, shows the power of effective advocacy and highlights the importance of collaboration and persistence.
Publications Tobacco Marketing and Football: A Losing Game Our new TERM study analyzes marketing instances on social media in Indonesia, India and Mexico leading up to and during the 2022 FIFA Men's World Cup in Qatar, to explore how the World Cup and football stars were used to promote tobacco.
Publications Protecting Youth From Online E-Cigarette Marketing: Findings From a New Study in India, Indonesia and Mexico Our new TERM study explores how and through which social media platforms e-cigarettes are marketed to consumers in three countries: India, Indonesia and Mexico. This brief has been developed to increase awareness of the key findings of this research.
Campaigns Mexico – Tobacco Control – Prices increase saves lives This campaign informs Mexicans about the benefits of raising tobacco taxes, and how it can protect future generations by making tobacco less affordable to the young.
Vital Stories In a Year of Tobacco Control Victories, Mexico Needs One More: Raising Taxes on Tobacco Products When it comes to tobacco control, 2022 has been a banner year for Mexico. And yet, one critical tool was left out of Mexico’s tobacco control strategy this year: raising tobacco taxes.
Vital Stories 2021’s Tobacco Control Achievements Offer Motivation for More in 2022 Despite the challenges of 2021, the world saw many significant tobacco control accomplishments.
Vital Stories Crafting Campaigns for Tobacco-Free Holidays Our team recounts recent campaigns for tobacco-free holidays that engaged the public in promoting healthy policies and behaviors and helped shape customs and habits.
Case Studies Tobacco Control Case Study: Mexico – The Power of Strategic Public Relations Since 2017, Vital Strategies has conducted an active public relations effort to engage government, journalists and advocacy organizations in Mexico to bring attention to the urgent need for stronger tobacco control policy.