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Raising the specific excise tax component to 20 pesos per pack by 2013 would increase total tax inclusive of VAT to 75% of retail price, prevent nearly 1 million deaths, and raise excise tax revenues of over 41 billion pesos.

Recently, hundreds of millions of dollars have been invested in research projects to develop new drugs, diagnostics and vaccines for tuberculosis. However, no laboratory advance will save even one of the millions facing death this year and next . . .

This PSA alerted Turkish people about a new smoke free law and using graphics, specifically explained areas where they would not be able to smoke.

Introducing a specific tax of VND 1750 (US$ 0.11) per pack of 20 cigarettes, indexed to inflation, would raise an additional VND 4.3 trillion (US$ 268 million) in tax revenue annually and avert approximately 339,000 premature deaths.

Topline Results The campaign evaluation indicated that there was a large increase in awareness about the dangers of tobacco products, specifically in rural areas following…

Topline ResultsThe campaign evaluation indicated that there was a large increase in awareness about the dangers of tobacco products, specifically in rural areas following the…

This PSA tells the story of young daughter who is unhappy because her father smokes at home. When he realizes he is hurting his wife…

To reduce the demand for tobacco, excise tax increases and the resulting higher prices are a proven effective measure that governments can adopt as part of an overall strategy of tobacco control.

The campaign was tested in focus groups and explains that secondhand smoke in bars and restaurants harms both customers and workers.

The PSA is part of a campaign encouraging people not to smoke around others.