India

‘Consequences’ features two brothers riding a motorcycle, illustrating the stark contrast between riding without a helmet and wearing one. This campaign highlights the potential consequences of not wearing a helmet while on a motorcycle.

The campaign aims to remind drivers to consider the devastating outcomes of speeding and to obey speed limits while driving.

This testimonial-style campaign - ‘Speeding Can Cost a Family its Future: Story of Narkars’, tells the true and heartbreaking story of a father whose 24-year-old son, Sagar, was killed as a result of his speeding.

Our new TERM study analyzes marketing instances on social media in Indonesia, India and Mexico leading up to and during the 2022 FIFA Men's World Cup in Qatar, to explore how the World Cup and football stars were used to promote tobacco.

Our new TERM study explores how and through which social media platforms e-cigarettes are marketed to consumers in three countries: India, Indonesia and Mexico. This brief has been developed to increase awareness of the key findings of this research.

Digital media, including social media platforms, is becoming increasingly central to companies’ marketing strategies. Our new study uses data from the Tobacco Enforcement and Reporting Movement (TERM) to uncover the “hidden” tobacco marketing on social media in India.