Brazil

In this Recife, Brazil campaign, crash survivor Miguel Motta shares his moving story about the dangers of not respecting speed limits.

In this Salvador, Brazil campaign, motorcyclists are urged to think about their families and consider the consequences of exceeding speed limits.

In this campaign from Campinas, Brazil motorcyclists are warned of the dangerous consequences of exceeding speed limits.

In this testimonial from Recife, Brazil, Miguel shares his story of surviving a car crash and emphasizes that road safety is everyone’s responsibility.

In 2021, 151 people lost their lives in 144 fatal crashes in the city of Campinas. To address this, the mass media campaign Slow Down—Life Goes By Fast uses testimonials to illustrate the dangers of speeding over the limit.

Speeding is the main cause of deaths in the city of Recife, Brazil. To address this the city launched a mass media campaign, calling the audience to slow down.

Motorcyclists are the main traffic victims in the city of Salvador, Brazil. To address this, the city launched a mass media campaign in May 2022 paired with increased enforcement operations. The campaign features a motorcycle speedometer increasing speed, followed by the consequences of speeding and urging motorcyclists to follow the speed limit.