Colombia

In this Colombian road safety campaign aimed at curbing speeding, family members of motorcyclists share their powerful stories of losing loved ones due to speeding and call on motorcyclists to slow down.

In this Colombian road safety campaign aimed at curbing speeding, family members of motorcyclists share their powerful stories of losing loved ones due to speeding and call on motorcyclists to slow down.

In this Colombian road safety campaign aimed at curbing speeding, family members of motorcyclists share their powerful stories of losing loved ones due to speeding and call on motorcyclists to slow down.

In this Colombian road safety campaign aimed at curbing speeding, family members of motorcyclists share their powerful stories of losing loved ones due to speeding and call on motorcyclists to slow down.

In this Colombian road safety campaign aimed at curbing speeding, family members of motorcyclists share their powerful stories of losing loved ones due to speeding and call on motorcyclists to slow down.

In this Colombian road safety campaign aimed at curbing speeding, family members of motorcyclists share their powerful stories of losing loved ones due to speeding and call on motorcyclists to slow down.

In this Colombian road safety campaign aimed at curbing speeding, family members of motorcyclists share their powerful stories of losing loved ones due to speeding and call on motorcyclists to slow down.

This PSA illustrates how speeding increases the risk of a crash and can be the difference between life and death.

This Colombia National Road Safety Agency speeding campaign personalizes and humanizes cyclists. It reminds drivers that bicyclists are their neighbors, relatives and friends. The main message is: “We all share the road. Respect speed limits, Slow down."

Olmedo and Aleyda Franco, parents who lost their son in a traffic crash, bravely share their moving story as part of Cali’s anti-speeding road safety campaign 2021.