Resources

In this testimonial from Recife, Brazil, Miguel shares his story of surviving a car crash and emphasizes that road safety is everyone’s responsibility.

This public service announcement depicts a speeding car crashing into a mother and a child on a motorcycle and asks drivers to think about the consequences of speeding, urging them to control their speed on the road.

This campaign uses a testimonial to highlight the impact of speeding on individuals and their families.

This campaign tells the true, heartbreaking story of a mother whose son was killed as a result of speeding.

A trauma surgeon gives a sobering perspective on traffic fatalities caused by speeding drivers in Cordoba and calls drivers to be extra vigilant when getting behind the wheel.

This campaign shows hows how speeding effects how long it takes to make a complete stop and encourages people to slow down.

This campaign explains the role of traffic police and encourages people to slow down.

In 2021, 151 people lost their lives in 144 fatal crashes in the city of Campinas. To address this, the mass media campaign Slow Down—Life Goes By Fast uses testimonials to illustrate the dangers of speeding over the limit.