Resources

Speeding is the main cause of deaths in the city of Recife, Brazil. To address this the city launched a mass media campaign, calling the audience to slow down.

This PSA illustrates how speeding increases the risk of a crash and can be the difference between life and death.

This Colombia National Road Safety Agency speeding campaign personalizes and humanizes cyclists. It reminds drivers that bicyclists are their neighbors, relatives and friends. The main message is: “We all share the road. Respect speed limits, Slow down."

Motorcyclists are the main traffic victims in the city of Salvador, Brazil. To address this, the city launched a mass media campaign in May 2022 paired with increased enforcement operations. The campaign features a motorcycle speedometer increasing speed, followed by the consequences of speeding and urging motorcyclists to follow the speed limit.

Kumasi reinforced the message in Ghana’s National Road Safety Agency speeding campaign by sharing the story of James Musah who lost his wife in a fatal road crash caused by speeding.

Accra reinforced the message in Ghana’s National Road Safety Agency speeding campaign by sharing the story of Yvonne Tetteh, a mother of four who lost her husband in a fatal road crash caused by speeding.

This 2021 Ghana National Road Safety Authority campaign addresses critical issues in road safety–pedestrian safety and speeding. Dr. Charles Asiedu, a surgeon at Greater Accra Regional Hospital, explains how many crashes could be avoided if drivers travel at lower speeds.

Olmedo and Aleyda Franco, parents who lost their son in a traffic crash, bravely share their moving story as part of Cali’s anti-speeding road safety campaign 2021.

The National Road Safety Agency, Colombia launched this adaptation of the Australian Transport Accident Commission's (TAC) Reconstruction campaign to encourage motorcyclists to respect speed limits.